Tag Archives: USPS

Odds are, if you are a retailer, you are already trying to drive traffic to your website to place orders. Adding a QR Code to your mailing pieces simply adds one more way to direct customers there. And now, through August 31st, it can also garner you a 2% discount from the USPS. The discount is available for qualifying Standard Mail and First-class Mail letters, flats, and cards imprinted with a 2-D code that can be read or scanned with a mobile device. There are, of course, requirements to follow in order to qualify for the discount. Those can be found at https://www.usps.com/mobile-barcode. This is an especially good deal for retailers with catalogs and direct mail cards. Obviously, there is the immediate money savings on postage, but for goodness sake, don’t simply slap the code on your mail piece and call it good enough. Use this tool wisely and it will not only save you money, it can also generate sales. Here are a few thoughts to keep in mind: 1. Use good art. The right placement, clarity and size are paramount to success… and failure. Nothing turns a customer off faster than being frustrated by a “convenience” that is … Continue reading →