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Tag Archives: QR codes

Take Advantage of the USPS Mobile Barcode Postage Discount

July 20, 2012 Written By Flexpress Digital Printing

Odds are, if you are a retailer, you are already trying to drive traffic to your website to place orders. Adding a QR Code to your mailing pieces simply adds one more way to direct customers there. And now, through August 31st, it can also garner you a 2% discount from the USPS. The discount is available for qualifying Standard Mail and First-class Mail letters, flats, and cards imprinted with a 2-D code that can be read or scanned with a mobile device. There are, of course, requirements to follow in order to qualify for the discount. Those can be found at https://www.usps.com/mobile-barcode. This is an especially good deal for retailers with catalogs and direct mail cards. Obviously, there is the immediate money savings on postage, but for goodness sake, don’t simply slap the code on your mail piece and call it good enough. Use this tool wisely and it will not only save you money, it can also generate sales. Here are a few thoughts to keep in mind: 1. Use good art. The right placement, clarity and size are paramount to success… and failure. Nothing turns a customer off faster than being frustrated by a “convenience” that is … Continue reading →

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Are QR Codes Here to Save Print?

September 9, 2011 Written By Flexpress Digital Printing
Are QR Codes Here to Save Print?

It seems many pundits are ready to write print media off as a dying industry. Newspaper and magazine subscriptions are dwindling. The post office is having financial problems. eReaders are cutting into traditional book sales. Marketing dollars are being spent in a wider variety of ways as the Internet and electronic devices continue to offer up new ways to reach consumers. Yes, it is an undeniable fact that new technologies are changing the way marketing is done. But that isn’t all bad news for print. Take for instance the emergence of QR (Quick Read) Codes. QR Codes were created in 1994 for use in automotive industry inventory control. Now, it seems, those crazy quilt configurations of black and white squares just might be print’s new best friend, if not actual savior. It is a safe bet to say everyone has seen one. The number of people using them grows daily. A study released in June 2011 by comScore found that the users were more likely to be men (60.5% of scanners) and aged 18 to 34 (53.4%) and have a household income of $100,000 or above (36.1%). The premise seems simple enough in a magical teleporter kind of way. Use … Continue reading →

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