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Navigating Corporate Gift Giving

Navigating Corporate Gift Giving

    The holidays are traditionally the peak time for gift giving in the U.S. It is a tangible reminder of the recipient’s importance to you. This is true for business as well as personal relationships. A corporate gift not only shows appreciation, it builds bonds. Honestly, everyone loves to be remembered with a gift. But giving can be a stressful time if you haven’t stopped to ask – and answer – a few key questions. When to give? Traditionally, Christmas gifts were given and the timing was set around that holiday work schedule. With a growing awareness of diversity in the workplace, some have opted to avoid any potential awkwardness and give a more generalized “Holiday” gift any time in December. Although both approaches – based on your knowledge of your customers – are acceptable, we would like to suggest two other options: Thanksgiving and New Year’s. Thanksgiving is a natural fit for business gift giving because it is a time of giving thanks to those who have partnered with you and trusted you with their business needs. A New Year’s celebration gift is perfect for promoting goodwill and hopes of shared prosperity in the future. In either case, … Continue reading

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