Tag Archives: digital PMS color

“When is a job better suited to digital vs. offset printing?”  It is a common question. And also one with constantly changing answers. In the past the arguments for offset used to be very easy to rattle off: better resolution/quality; the ability to use PMS colors rather than rely solely on CMYK; more paper options; larger sheet size; better cost per unit on long runs. But technology is moving at an amazing speed and digital presses are putting those arguments to rest. Digital press resolution is improving to the point that the naked eye has difficulty seeing the difference in dpi. There are now digital presses on the market capable of printing actual PMS colors – as well as white ink, which was unheard of only a short time ago. As noted in a previous blog of ours, paper is no longer limited to plain white bond. Specialty papers in various weights and finishes, even plastic, print beautifully on our iGens. As for sheet size, that is expanding, too. The largest digital press currently on the market can take a 13”x47” sheet! That leaves the matter of the size of the job. Historically, digital printing has been the choice for … Continue reading →