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Happy Earth Day!

Happy Earth Day!

Earth Day will be observing its 42nd year of raising environmental awareness on Sunday, April 22, 2012. As spring beckons us outside to enjoy nature, it is an excellent time to stop and reflect on what we can do for the environment. It is even better when we can make changes that lessen our impact on a daily basis. We are glad to say that great strides are being made by the printing industry to that end. When people think of the environmental impact of printing they tend to think in terms of paper. This makes sense because paper is the most publicly visible component. Paper mills are indeed working hard to make positive changes through the management of sustainable forests using responsible logging practices and limiting the use of herbicides and pesticides. The Forest Stewardship Council was established to implement a stringent chain of custody procedures to ensure the cleanest, most energy efficient processing and manufacturing possible. And of course recycling remains an important part of their efforts. What is less publicized is the “greening” of the actual process of printing. Traditional offset printers are switching from petroleum-based inks to vegetable-based inks such as soybean, linseed and flax. All of … Continue reading

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Categories: Community
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A Great Meal Could Be In the Cards For You

A Great Meal Could Be In the Cards For You

As many of you know, we were Valet Sponsors at the Fort Worth ADDY Gala on February 25th and handed out gift bags. Those bags contained a bottle of custom labeled water and a deck of playing cards. Each deck had a unique number printed on its box. (don’t you love Variable Data Printing?) As promised, we have drawn three numbers this week for $50.00 gift cards to your choice of Mi Cocina or Gloria’s. If the number on your box matches the number drawn you win! Simple, yes? Today we reveal the third and final number. It is: FWADDY2229 If that number matches the one on your card deck you can claim your gift card by either calling us at 972.980.2631 or emailing us at sales@flexpress.com. As a reminder, the number drawn on Wednesday has not yet been claimed. It is FWADDY2357 Good Luck!

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Top 10 Things We Love About Digital Printing

Top 10 Things We Love About Digital Printing

We love digital printing. We love thinking about. We love talking about it. We love doing it. And with Valentine’s Day fast approaching we’d love to share why: 1. Fast Turns. No offset plates = short set up time, and at 110 pages per minute our presses are fearless in the face of deadlines. 2. Ton of paper choices. When it comes to stock, digital printing is anything but plain white vanilla. Our digital presses can print on weights all the way up to 24 pt. and on a variety of colors and finishes – metallic, pearlized, textured and recycled stocks, even plastic! 3. Inline Collation. Electronically collate page images while mixing total black pages with color. Genius. 4. Auto duplexing. The ability to print both sides of the sheet with one pass through the press makes digital fast, efficient and cost effective. What’s not to love? 5. High quality. Vibrant colors and sharp details make our hearts flutter. 6. No shop smell. No alcohols, chlorinated solvents or acids means no stinky vapors. Ahhh… we really, really love that. 7. No messy inks. Digital presses use non-toxic dry inks in closed containers, making it safer for our employees and greener for everyone. … Continue reading

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Personalized Messages Hit the Target

Personalized Messages Hit the Target

As marketing options continue to increase, the number of messages consumers receive each day is reaching critical mass. How can you stand out in this crowded field? Surprisingly, the best answer might be direct mail. This “old school” approach is actually favored by U.S. consumers, according to a recent survey by Epsilon Targeting. Not only does direct mail get high marks for the preferred method of receiving information, but also for the trustworthiness of the info received. A resounding 60% of those polled said they enjoying checking their mailboxes for postal mail.* It isn’t considered especially sexy or new by marketers, but the numbers indicate consumers do have an emotional bond to direct mail. Adding personalized messages via Variable Data Printing is a great way to further increase that connection. VDP is a process whereby copy and even graphics can be customized inline on digital presses while the job is being printed. This means a marketing piece can be adapted any number of ways to suit the individual recipient, creating a more one-to-one experience. It creates brand recognition and a memorable message because, honestly, who doesn’t like to be recognized and catered to? By targeting their interests and providing relevant … Continue reading

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Categories: Flexpress Services
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Personalize Your Holiday Gifts

Flexpress custom print label

The holidays are upon us and, if you are anything like us, so is the challenge to find just the right way to show clients and business associates how much we appreciate them. Personalizing your cards and gifts is the perfect way to stand out from the many offerings of the season. Whenever a card or gift is sent, adding a personal touch reinforces the message that it is not merely an obligation met, but a true token of appreciation. There are a number of ways to send a unique message to your friends and clients. Custom designed and printed cards, custom printed gift boxes, private labeled gifts and even bottle neck hang tags are but a few. The beauty of digital printing is that any quantity can be printed, large or small. All can be printed with your logo and message, of course. But you can also take it a step further and customize the messages for each recipient by utilizing variable data printing to include their names on the item. While time may be too short to have the gifts monogrammed or engraved, variable data can customize the packaging inline as it is printed, with no delay in … Continue reading

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Our Scratch Off Technology is a Winner

Flexpress variable data scratch off

If you’ve been wishing you could streamline the production of your next scratch off promotion, you’re in luck! Thanks to our Variable Data capabilities we can print all of the varied messages and codes inline without missing a beat or slowing the process down. Then to top it off, we can top it off – literally, with the scratch off coating. Wow, right? It is no secret that Variable Data Printing is a perfect solution for producing the multiple versions needed for typical contests and promotions. It is not uncommon for the majority of offset printers to print the losing tickets offset and the smaller quantity of winning tickets digital. The slight variations make it possible to tell the difference between the two when they are side by side, without scratching anything off. By printing all pieces digital that problem is solved. Unlike traditional offset printing, digital printing can make changes on the fly so there is no need to stop and change out plates. The changes happen instantly as the sheets pass through the press and all tickets will have a uniform look and feel. The only hurdle in the past was the application of the opaque scratch off … Continue reading

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Employee Spotlight: Steve Romaine

Employee Spotlight: Steve Romaine

As you may have gathered by some of our previous posts, we think we have a pretty good group of folks working for us at Flexpress. So we decided to take that pride in our employees one step further today and let you get to know one of them a little bit better. Many of you know Steve as our man about town and go-to guy for creative solutions for all things related to digital print and paper. We decided to sit down with Steve and asked him about a different subject: himself. We think you’ll find him just as warm and engaging as we do. Ladies and gentlemen, without further ado, allow us to introduce Steve Romaine. What is your official title at Flexpress? Digital Print Consultant How long have you been with Flexpress? One year as of September 1. What did you do prior to working with Flexpress? I have 30 years experience in the paper specification business. That experience has given me a greater understanding of just how many possibilities there are to make digital printing really pop and stand out when used on papers that most people don’t even realize are available for digital presses. The … Continue reading

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