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What Does It Take to Be a Digital Printer?

What Does It Take to Be a Digital Printer?

What skill set is needed for a successful career in the print business? This is a question we were confronted with this week as we were visited by a great group of educators from the Academy of Media Arts and Technology at R.L. Turner High School in Carrollton, TX. They came to tour our facilities and learn a bit more about the current state of the graphic design and print industry in order to better prepare their students for real world positions in the new economy. And, as is the case with all good teachers, they made us think. So, after carefully considering the questions they posed, we’ve narrowed it down to three main skills: Mechanical Aptitude Of course, the design and production of printed materials requires the ability to think logically about how things work. One has to be able to think in 3D for packaging and understand how even something as simple as a trifold brochure will look when translated from a flat layout into a folded piece. If it doesn’t work in the layout stage it won’t get any better as it moves through the process. Speaking of the process, understanding technology is a must when working … Continue reading

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Move Over, Pulp Fiction

Move Over, Pulp Fiction

Plain vanilla. White bread. Borrrinng. Digital printing means being limited to a narrow choice of stock, right? Many people think that due to short runs and the very process of digital printing, that the only paper choices are white coated or white uncoated. It’s time to put that myth to rest. Those days are long gone at Flexpress. The truth is, digital press capabilities have improved dramatically over the years, and continue to do so. Our Xerox iGens can print on gloss, matte, dull and silk coated papers as well as uncoated textured and specialty stocks, even recycled. Additionally – and we are really excited about this – we have an agreement with a paper dealer that makes it possible for us to provide specialty papers no matter how short the run. And by specialty papers, we mean it. This exclusive agreement is like a super nova in terms of opening the design possibilities for digital projects. Seriously! Announcements, invitations, pocket folders and presentation kits can now be printed in whatever quantity you need, on the stock you really want, without sacrificing your creative vision or blowing your budget with minimum carton requirements. We offer a wide assortment of colors, weights … Continue reading

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Seize the Die!

Seize the Die!

Some print projects call for something out of the box. Others call for something in a box. Fortunately, at Flexpress we can help you with both. We have an extensive library (50 and counting) of dies available to our customers, so feel free to stretch those boundaries, round those corners, and add some pop to your next project. Customized shapes, pop-ups and promo items are a great way to stand out from the crowd and get more bang for your marketing buck. And speaking of bucks, we don’t charge for dies we already have, only new custom ones. In the case of existing dies you pay only for the cutting charges. If you have a particular size or shape in mind feel free to ask if we have it available. To ensure a smooth printing experience we can provide a template for your design team. Since all printing presses can have slight shifts – even our iGens can move up to 1/16th of an inch – we highly recommend following the live area and bleed area guides on the templates. As for the dies themselves, we have door hangers, playing cards, popcorn boxes, coasters, bottle neck hangers, pop-up business card … Continue reading

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The Dawn of Digital Printing in Dallas

The Dawn of Digital Printing in Dallas

1991. A couple of guys working at an accounting software company realized that their company – which owned two large Kodak duplicators to print their constantly updated manuals – wasn’t the only one that could benefit from digital printing. On that day, the print scene in Dallas took a turn for the better. Sounds epic, doesn’t it? Well, it was for us. Flexpress started with 3,000 SF of space, two duplicators, and no sales force, but a lot of optimism for the future of printing. Our first clients were Kee Kopy and Speedy Print. Twenty years later, both are still customers, and additionally Flexpress is now serving advertising agencies, in-house marketing departments and traditional printers in the Dallas-Fort Worth market – and beyond. While our competitors are relatively new to digital imaging, our experience and commitment have kept us at the forefront of the changing technology every step of the way. Even from the beginning we weren’t content to only do black and white prints. Our semi digital Kodak 2110 duplicator (shown in the photo above) could drop in basic colors and print digital addressing and limited variable data. It was part of our commitment to always give the customer … Continue reading

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