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Paper Proofs – Keeping It Real

Paper Proofs – Keeping It Real

We care about quality and we’ve got the proof to show it. In our previous post we touched on some ways good file preparation can improve the final printed piece. This time let’s focus on something we do to ensure the best results – our proofing system. It’s simple, really. We supply proofs for approval on the actual stock your job will print on, printed on the actual press that will run it. Yes, we know many printers today rely on PDFs emailed to the customer for final approval. Although we will do this if the client requests it we are very firm believers in the “No Surprises” way of doing business. Sending PDFs for approval can have a number of drawbacks. If viewed on a monitor the color will not be accurate because the screen is RGB and monitors vary wildly in color depending on their settings. Printing the PDF out on a desktop laser printer for review is also a hit or miss proposition. The best way to know if the job will be output the way you want it is to see it in all its printed glory. An actual proof that you can hold in your … Continue reading

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