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Great Results Start With Good Files

Great Results Start With Good Files

As a certain pizza chain likes to say “Better ingredients make a better pizza.” So it goes with printing as well. Better art files make a better printed piece. In an effort to help everyone achieve better results we offer a few simple pointers that can make a big difference. Start With the Right Tools Don’t get us wrong. Microsoft Word, PowerPoint and Publisher are all good software programs and they do exactly what they were built to do. Unfortunately, they were not built to be page layout programs for use in actual printing. When used in printing anywhere beyond office type laser printers they can create a multitude of output problems, not the least of which is reflowed – or worse yet – missing text. Only true design software can give the best results. By design software we mean InDesign, Adobe Illustrator and QuarkXpress. Yes, we know these software packages can be expensive for our customers who are not marketing firms or ad agencies. But, if you plan on producing more than an occasional piece, the cost will be well worth it and will pay off in polished communication materials that will represent your company or client without ugly … Continue reading

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