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Are the days of paper calendars numbered?

Are the days of paper calendars numbered?

Just as e-readers and tablets have muscled printed books and magazines into smaller market shares, so smart phones and tablets with calendar apps have drawn many users away from the printed calendar, it seems. These devices all come with calendars, notes, and scheduling capabilities complete with alarms. The schedules can be backed up to cloud servers and data can be retrieved anywhere you can get a signal. Switching from paper is a no-brainer, right? And yet … printed calendars are still here. Yes, perhaps it is true that dinosaurs walk among us. But – perhaps – there is more to it than that. Studies have proven that students who take handwritten notes in class retain more information than those who type or record lectures, and that same neural connection is true when writing appointments by hand. If you want to improve your odds of remembering the appointment, write it down. Speaking of writing, journal-style calendars also have spaces to doodle and take notes. This simple organic action may be a big reason why many people keep their old calendars as journals and diaries. What paper calendars lack in technology is made up for in personality. Wall calendars, for example, have … Continue reading

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Navigating Corporate Gift Giving

Navigating Corporate Gift Giving

    The holidays are traditionally the peak time for gift giving in the U.S. It is a tangible reminder of the recipient’s importance to you. This is true for business as well as personal relationships. A corporate gift not only shows appreciation, it builds bonds. Honestly, everyone loves to be remembered with a gift. But giving can be a stressful time if you haven’t stopped to ask – and answer – a few key questions. When to give? Traditionally, Christmas gifts were given and the timing was set around that holiday work schedule. With a growing awareness of diversity in the workplace, some have opted to avoid any potential awkwardness and give a more generalized “Holiday” gift any time in December. Although both approaches – based on your knowledge of your customers – are acceptable, we would like to suggest two other options: Thanksgiving and New Year’s. Thanksgiving is a natural fit for business gift giving because it is a time of giving thanks to those who have partnered with you and trusted you with their business needs. A New Year’s celebration gift is perfect for promoting goodwill and hopes of shared prosperity in the future. In either case, … Continue reading

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Thanks to All of Our Flexpress Family

Flexpress Digital Printing employees

We speak often of the new technology and top-of-the-line equipment we have here at Flexpress, but we know it doesn’t mean a thing without our great employees. We see the dedication our employees put into their jobs every day and want to send out a sincere “thank you!” to each one for all their hard work. From the technical savvy needed to run the equipment to the incredible ninja-like hand skills of our bindery crew as they assemble the detailed pieces we print, customer service and pride in a job well done is evident every step of the way. We also want to thank our customers for partnering with us. We strive daily to deliver the best possible product as we work for you and with you. And, of course, our vendors deserve a big nod of appreciation for working hard to provide the equipment and materials we need to do our jobs. It truly is a team effort and we hope everyone knows how much they are appreciated. Thanks to all, and have a great Labor Day Weekend!

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“Water” You Doing This Fall?

personalized water labels

Even as the temperatures hover near 100° again this week, we can’t help but look forward to fall. Fall means fun here in North Texas. Festivals and cook-offs, fundraisers and walks, sports, and back to school events all gear up to vie for our attention and time. As luck would have it, we have the perfect solution for event organizers wanting to make a splash: custom labeled bottled water. Whether you resell them at school events and fundraisers, or offer them as marketing tools at trade shows and festivals, you can be sure they are a handy and attention-catching way to share your information. The label on our 16.9 ounce bottle measures a healthy 8.25 x 2.5 inches – plenty of space for a logo and message. As digital printers we can produce jobs of any size with the greatest of efficiency and economy. Having a tailgate party and only need one case? No problem. Need multiple pallets for a trade show or big event? We can do that, too. From weddings to ongoing orders for organizations, businesses and Realtors®, the custom labels make a memorable impact. Of course our famously quick turn time extends to the custom water bottles … Continue reading

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Give Fundraising Efforts a Boost

Flexpress school fundraising products

A recent story on a local news station highlighted the concerns of parents and school fundraisers brought about by the new federal and state food guidelines. With restrictions on the sale of high-fat or high-salt foods during the school day, the days of bake sales and selling snacks and candy to support extracurricular activities and organizations may be a thing of the past. Although the ban is a blow to traditional fundraising, we don’t think it has to be death knell for fundraisers. As a matter of fact, it might turn out to be a great time to look at some fresh, updated ideas – to make healthy, non-fattening lemonade out of lemons, as it were. There is no denying that food has always been an easy sell, but there are a number of non-food items that are in demand and can boost sales. At Flexpress, in addition to our usual printing services, we also have a world of ASI specialty and promotional items at our fingertips. School spirit and organization affiliation pride can be shown with any number of custom printed items. They range from inexpensive school supplies that any child can afford to more elaborate offerings and all … Continue reading

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Take Your Dog to Work Day 2014

We celebrated PSI’s Take Your Dog To Work Day on Friday, June 20th and had a great time with our furry pals. It is a day to raise awareness of the many benefits of companion pets and encourage the adoption of shelter and recue dogs. Of course, as many of you who have visited our office know, every day is TYDTW Day here at Flexpress. Our Head Houndcho, Millie, is a permanent fixture in the office and others visit on occasion. They love turning on the charm in return for treats up and down the hall. But we have to admit, the dogs aren’t just here for their own benefit. We love having them here and they bring us benefits too. There’s just something about a wagging tail to put the world right. Because it was a special day we had a hot dog luncheon to welcome Tank, Maggie and Jackie as they joined Millie at the office. Not all of our dogs were able to make it for the party so we printed special canvas prints of all their photos and hung them up for the festivities. It was almost like having them there as they watched over the … Continue reading

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We admit it… we push the 4-color envelope.

Envelope size chart

It’s true. With increasing postal costs, we encourage our customers to make the most of their mailings and correspondence by going beyond the typical one or two color envelope, and we do it for good reason – your correspondence faces a great deal of competition for attention. We know this because we print a lot of envelopes. Seriously. A lot. And it is no secret that the envelopes with extra color or “not-so-run-of-the-mill-paper” stock are the ones that stand out. Envelopes aren’t just carriers for your marketing materials, they ARE marketing materials. They are, in many cases, the first thing people see from your company, so make that impression count. Extend your branding efforts to the envelope and take advantage of the space to tie in with the message of the marketing piece inside. A well-designed 4-color envelope is not only more likely to be opened first, it is more likely to be opened, period. We believe in the power of color so much that we recently upgraded our 4-color envelope press. Now, more than ever, our envelope and letterhead press delivers top-tier color and crispness. It makes short work of any premade envelopes in sizes from A1 to 10” … Continue reading

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New Year, New News

Flexpress Digital welcomes 2014

We have a confession. Having the new year fall in the middle of the week provided a nice way to ease back into the routine after the holidays, but we are actually excited to begin the first “full” work week of 2014. We know, it sounds crazy – and maybe even a little masochistic – but the truth is, the latter part of 2013 saw us adding a number of new presses and services and we can’t wait to rev them up and go! The big news, of course, is that we now have three Xerox iGen digital presses, and the newest addition is the biggest and fastest one yet. It can handle a whopping 14.33” x 26” sheet size with a printable area of 14” x 25.5”. It runs a speedy 150 pages per minute, making our quick turnarounds even quicker. The print quality is incredible, too, as it delivers improved detail and sharper images with even better color. We’ll save all the specs and a few of the details for another blog devoted just to this press. Believe us, it’s pretty special. To complement our big presses we’ve also upgraded to a new 4-color envelope press. It makes … Continue reading

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Give Your Fundraising Efforts a Boost

Give Your Fundraising Efforts a Boost

Ahh, August – the official month of triple digit temperatures and back-to-school preparations. We can’t do much about the weather, but as band, football, cheer and drill teams begin their practices we do have some terrific ideas to aid Booster Clubs as they support these dedicated students. As school budgets continue to tighten, it becomes more and more important for Booster Clubs to find ways to raise funds for trips, competitions and scholarships. At Flexpress we specialize in bestselling budget-friendly items that supporters want and need. Of course we can print sports program guides, posters, schedules, newsletters, concert and theater programs, and tickets but that is just the beginning. When it comes to calendars we can print a wide assortment, from pocket-sized to magnetic, or wall hangers to school-year organizers. Other popular fundraising items include decals, bumper stickers, window clings, and trading cards as well as yard signs and banners. Want to grow school spirit? Just add water. When it comes to boosting school spirit and raising funds for your organization, few things can compete with the impact of custom labeled water complete with your own logo and name. Water is a great selling concession item at any event and … Continue reading

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Take Advantage of the USPS Mobile Barcode Postage Discount

Odds are, if you are a retailer, you are already trying to drive traffic to your website to place orders. Adding a QR Code to your mailing pieces simply adds one more way to direct customers there. And now, through August 31st, it can also garner you a 2% discount from the USPS. The discount is available for qualifying Standard Mail and First-class Mail letters, flats, and cards imprinted with a 2-D code that can be read or scanned with a mobile device. There are, of course, requirements to follow in order to qualify for the discount. Those can be found at https://www.usps.com/mobile-barcode. This is an especially good deal for retailers with catalogs and direct mail cards. Obviously, there is the immediate money savings on postage, but for goodness sake, don’t simply slap the code on your mail piece and call it good enough. Use this tool wisely and it will not only save you money, it can also generate sales. Here are a few thoughts to keep in mind: 1. Use good art. The right placement, clarity and size are paramount to success… and failure. Nothing turns a customer off faster than being frustrated by a “convenience” that is … Continue reading

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